Product photography for Magento

Benefits of the Magento marketplace

If you are interested in using the Magento marketplace, look no further. For new vendors who are inexperienced with product photography, we are breaking down everything from the benefits of the Magento eCommerce marketplace to your essential product photography kit for Magento product photography.

We will discuss the following topics:

  • What is Magneto marketplace?
  • The benefits of Magento marketplace
  • What is eCommerce product photography?
  • Product photography tips for Magneto
  • Why professional product photography is important

What is the Magento marketplace?

Benefits of the Magento marketplace

  • Easy to install and add additional layouts and plug-ins
  • Open source technology that offers flexible, scalable eCommerce solutions
  • Effective and cost sensitive program
  • Allows for various discounts and promotions during check-out
  • Provides more than 50 payment gateways

What is eCommerce product photography?

Product photography tips for Magento

  • A camera: For product photography, you do not need to invest in an expensive DSLR camera when a point-and-shoot digital camera will take sufficient photos. The camera is just one part of the photography — having the right background and lighting are equally as important.
  • A tripod: We would recommend having a tripod for your product photography as it will allow you to execute the photo perfectly as you can achieve the right height and angle with precision. Especially if you are shooting using slow shutter speeds, it is mandatory to use a tripod to reduce motion blur.
  • A sweep: A sweep or white paper background is necessary for your product photo. You can find these at an inexpensive price online. You should place it on a table so it curves up behind your product against a wall, making a seamless backdrop for your product.
  • Tape: Use tape to secure your sweep to the wall during your session. You should use painter’s tape or poster tape to avoid damaging your walls.
  • Lighting: If you’re not using professional lighting such as strobe lights or a softbox, make sure you take your photo in a room with plenty of light; preferably by a window. Alternatively, Amazon sells a relatively affordable ‘photo studio’, a lightbox designed for product photography.
  • White bounce cards: A white bounce card made of foam board is essentially a cheap reflector — the white card reflects the light onto your product to reduce shadows and keep the image bright which is essential for product photography.

Why professional product photography is important

What is the solution for your conversion rate? Professional product photography will increase your sales. While it is possible to take an adequate photograph for your eCommerce site, it is difficult for inexperienced photographers to make a product look spectacular.

Professional product photographers make your product stand out

Product photography is part of your visual branding

If you require a professional product photographer, take a look at Splento. Splento will provide you with an affordable, reliable on-demand photographer at a fixed rate, to take care of all your product photography needs. Contact a member of the Splento team who will be happy to answer any questions you have.

Marketing Project Manager at www.splento.com