Why video is the new generation of eCommerce product reviews

The power of video for eCommerce

eCommerce video is revolutionising how we shop, and it is especially influential in the realm of product reviews. People have always looked for customer reviews, and this is coming in the form of product videos more and more. If you need to find out more about a product, it’s likely someone has uploaded a product review of it to YouTube. People are turning to video content to find ideas and inspiration that influences purchasing decisions. This blog post will break down exactly why video is the new generation of eCommerce product reviews.

In this post we will look at the following topics:

  • Product video stats
  • Video is digestible
  • Video reviews show how to use the product
  • Product video is the new retail assistant
  • Video marketing drives sales

Product video stats

  • There have been 50,000+ years of product review YouTube videos watched on mobile in the past two years. (Yes, 50,000 years!)
  • 75% of shoppers surveyed say they have used a Google product (this includes YouTube) in the past week to help with their shopping.
  • Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their shopping.
  • Consumers have watched 7, 300 years of apartment tour/home tour videos on YouTube in the past two years.
  • The views on YouTube have increased 5 times in the past year.
  • 81% of parents who watch YouTube say they’re likely to take action (such as sharing, seeking more information, and buying) after seeing a video ad that addresses back-to-school topics relevant to them.

Video is digestible

Video reviews show how to use the product

Product video is the new retail assistant

There are many different types of video that people are watching, including product reviews, shopping hauls, ‘come ship with me’ videos, and video demos. This kind of content is informative, engaging, and entertaining and influences what people buy.

According to Google, watch time for ‘come shop with me’ videos on YouTube has increased ten times in the last year, twelve times for ‘does it work’ product videos, and two times for ‘everything you need to know’ product videos.

Video marketing drives sales

However, video reviews are not the only effective format of product videos for eCommerce. Many businesses are investing in eCommerce video ads and creating videos as part of eCommerce blogs. Even eCommerce titans of industry, Amazon, eBay, Shopify, and Etsy are incorporating video as part of their sales tactics.

According to Biteable:

  • 68% of marketers say video has a better ROI than Google Ads.
  • 61% of marketers consider videos to be a ‘very important or extremely important’ part of their marketing strategy.
  • 74% of marketers say video has a better ROI than static product photography.

From these facts and statistics, it is clear to see that video is revolutionising advertising as we know it. In an age where visual content is taking a hold of consumers, get an edge on the competition and use video while others are only using photography. While photography is significant, it does not capture the imagination of consumers in the same way as product video. It provides consumers with a better insight into your product and they can see themselves using it better. So, what are you waiting for?

Book with Splento to find a videographer who can help your product realise its full potential in video marketing. Contact Splento today to speak with a member of the team about your product video needs.

Marketing Project Manager at www.splento.com